Our mission: to empower professional musicians with opportunities. Opus facilitates connections for musicians to collaborate with others, venues to hire musicians, and spaces to host events through four core product features. Our Beta consists of a profile page to showcase professional experience, a message thread for direct communication, a job board to share and post performances, and a discover feature to find the right musicians and venues.
Getting Users active
Onboarding new users can be a make or break moment for your products user retention. Get it right and you are well on your way to creating a habit forming hook for new users. Fall short, and they may never touch your product again.
For the Opus platform, onboarding was a hot button topic that went through a myriad of iterations during the prototype and beta phases of the product.
My Role: For this project, I co-led the initial customer and market research, experience design, visual design, user testing and helped organized QA testing efforts. Additionally, I worked alongside a lead front end developer and members of our business development team who assisted with user testing.
Challenge: The team’s goal for our Onboarding experience was to get our new users active on the platform as quickly and efficiently as possible.
Initial Insights: After doing some initial market/competitor research, referring back to our existing user personas and conducting phone interviews with a handful of our early adopters the team identified a few insights that would help us get started:
Opus
Band Booking Page
This mockup demonstrates how a venue can book a band
Opus
Ordering Summary Page
This mockup highlights the order summary before confirming a purchase.