Biography

I grew up in NYC, where my passion for design evolved hand in hand with my love for music. It all started in 6th grade when I joined a band, a creative outlet that carried me through high school. As our band began to gain momentum, we quickly realized the need for marketing to stand out. Instead of outsourcing, I dove in and taught myself the basics of design and marketing—a decision that sparked a lifelong passion and eventually led me to study at Pratt Institute.

While at Pratt, I discovered a deep interest in web design, which felt like a perfect fusion of creativity and functionality. After earning my degree, I transferred to New York City College of Technology (City Tech) to further develop my skills. At City Tech, I immersed myself in coding, interactive animations, and UX/UI design, setting the foundation for the career I have today.

Over the years, I’ve had the opportunity to work with some of the world’s most recognized brands, including Fortune 500 companies like Walmart and General Mills, where I contributed to package branding. I’ve also worked with healthcare leaders such as GSK, Johnson & Johnson, ViiV, Pfizer, and Novo Nordisk, helping to create campaigns for new drug launches and building strong brand identities. Across all these projects, my focus has always been on delivering designs that are both impactful and cohesive.

Much like my personal shift from pop-punk to the dynamic beats of tech-house and melodic techno, my career has been a journey of exploration, growth, and adaptability. One of my greatest inspirations is Al Davis, the legendary head coach and late owner of the Las Vegas Raiders. His relentless pursuit of excellence, understanding of team dynamics, and visionary leadership inspire my approach to design. Whether it’s creating a website or crafting a brand identity, I bring that same commitment to collaboration, growth, and impactful results to every project I undertake.